In late 2018, Jock and his father were attempting to digitise their farm records at Brantwood, their sheep property in Victoria, Australia . The farming software they trialled was either too clunky, over-complicated or angled towards other styles of farming.

In a bid to find the most suitable software, Jock started Mobble. The idea was simple: create a livestock farm management software that strips back complications and puts a focus on connection and simplicity - by farmers for farmers.

Mobble is now used by more than 2,600 farmers globally, on more than 2,000 sheep, cattle, deer, goat, and pig properties, helping them streamline their farm and livestock management, record keeping and communication.